SPM 205 NOTES

SPM 205 NOTES - 18:15 SPM 205 8/31/2011 The key as a sport...

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18:15 SPM 205 NOTES 8/31/2011 The key as a sport manager is to keep your customer base feeling passionate enough  to continue to buy tickets, spend money on concession, buy apparel, or watch the  product on television, satellite services, internet, or your phone or computer. PASSION – Drive traffic to retail sponsors. Growth of the Sport Industry -Increasing numbers of sport spectators -Growth of new leagues (roller derby) -Growth of media coverage  Increase in Sport Participation  Rising employment opportunity  Growth of sport internationally 15 core categories of American Sports Undustry 350 Billion Dollar Industry Advertising    14.1%  27.43 billion Spectator Spending Sporting gods Operating expenses Gambling
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Travel Professional Services Medical Spending Licensed Goods Broadcast Rights Sponsorships Facility Construction Multimedia Endorsements Internet For every dollar generated 6 dollars is spent related to the overall market Associated economic activity is the money spent by participants, spectators and  sponsors. What is Sport Sport implies having fun; but it can also apply to: Work A means of employment A business (Marketing agency, sales agency, facilities development) Sport might include Multiple participants Two Participants One Participant
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Combination of configurations Team tournaments Olympic games Competitions  Loy’s Characteristics of Sport Be Play-Like Need competition Some more but look in book VanderZwagg’s Defition of sport: Sport is a competitive physical activity, utilizing  specialized equipment and facilities, with unique dimensions of time and space, in which  the quest of records. Coackley’s definition: Sport is a distinctive social activity that is frequently the basis of a  persons social identity. Pitts, Fielding and Millers Defition is on the book New Age Sports Several non-traditional sporting activities have evolved during the 21 st  century Sporting events that are done outdoors  Sport Management Skills to develop Planning- coach, organization
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Organizing- tournament director Directing- AD,GM, or CEO Coordinating – event manager Controlling – game officials Budgeting – business manager, CFO Leading - Marketing director Evaluating – Scouts, academic counselor IF YOU GOT TWO PAGES DO NOT PUT IT ALL DOWN TO ONE PAGE DON’T TELL ME WHAT YOU HAVE DONE TELL ME HOW WELL YOU HAVE DONE  IT! Sport Management  These combination of management skills occur within the context of an organization or  department whose primary product or service is related to sport and/or physical  TOP 10 Proficiencies in Sport Management Communication and Public Relations Marketing/Promotions and sales (including fundraising)
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SPM 205 NOTES - 18:15 SPM 205 8/31/2011 The key as a sport...

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