Question 1 Media and communication researchers apply _______ theory to understand why individual audience members actively seek out specific media to fulfill various social and psychological needs? media system dependence theory behavior targeting strategy lookalike targeting strategy uses and gratifications theory
Question 2 Below are three strategies that digital marketers today tend to employ for their digital marketing campaigns.
3.Applying machine learning to identify new prospective consumers sharing similar characteristics to individuals that are already in their customer database.
Question 3 Programmatic advertising is a complex trading process between buyers and sellers of digital advertising that requires many interconnected advertising technology platforms.
