SWOT Analysis Template Situation being analysed: _________________________________________________________________This SWOT example is for a new business opportunity. Many criteria can apply to more than one quadrant. Identify criteria appropriate to your own SWOT situation.criteria examples Advantages of proposition?Capabilities?Competitive advantages?USP's (unique selling points)?Resources, Assets, People?Experience, knowledge,data?Financial reserves, likely returns?Marketing - reach, distribution, awareness?Innovative aspects?Location and geographical?Price, value, quality?Accreditations, qualifications, certifications?Processes, systems, IT, communications?Cultural, attitudinal, behavioural?Management cover, succession?Philosophy and values?strengthsweaknessescriteria examplesDisadvantages of proposition?Gaps in capabilities?Lack of competitive strength?Reputation, presence and reach?Financials?Own known vulnerabilities?Timescales, deadlines and pressures?Cashflow, start-up cash-drain?
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