Unformatted text preview: OPPORTUNITIES • Multiple markets/customers • Schools are trending towards strict health regulations • Growth in trend of health awareness • Adults leading healthy lifestyles o Substitute for a burger THREATS • Competitors and their pricing • The “look” of the burger itself • Brand loyalty o Where will we fall? • Schools affordability • Target markets responses...
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This note was uploaded on 01/31/2012 for the course MKT 301 taught by Professor Staff during the Fall '08 term at Miami University.
- Fall '08