SWOT-Better Burgers

SWOT-Better Burgers - OPPORTUNITIES • Multiple...

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
SWOT ANALYSIS STRENGTHS People are interested in the product The taste is well-liked Full serving of vegetables in one burger o Way to give children the nutrients they need Nutritional content o Substitute for a burger WEAKNESSES Pricing o Schools are cutting costs Look/Appeal of burger Most children do not like vegetables o Hard to force this idea among kids Range of target markets
Background image of page 1
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: OPPORTUNITIES • Multiple markets/customers • Schools are trending towards strict health regulations • Growth in trend of health awareness • Adults leading healthy lifestyles o Substitute for a burger THREATS • Competitors and their pricing • The “look” of the burger itself • Brand loyalty o Where will we fall? • Schools affordability • Target markets responses...
View Full Document

This note was uploaded on 01/31/2012 for the course MKT 301 taught by Professor Staff during the Fall '08 term at Miami University.

Ask a homework question - tutors are online