SWOT-Better Burgers

SWOT-Better Burgers - OPPORTUNITIES • Multiple...

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SWOT ANALYSIS STRENGTHS People are interested in the product The taste is well-liked Full serving of vegetables in one burger o Way to give children the nutrients they need Nutritional content o Substitute for a burger WEAKNESSES Pricing o Schools are cutting costs Look/Appeal of burger Most children do not like vegetables o Hard to force this idea among kids Range of target markets
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Unformatted text preview: OPPORTUNITIES • Multiple markets/customers • Schools are trending towards strict health regulations • Growth in trend of health awareness • Adults leading healthy lifestyles o Substitute for a burger THREATS • Competitors and their pricing • The “look” of the burger itself • Brand loyalty o Where will we fall? • Schools affordability • Target markets responses...
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