Final Overview of Company- Secondary Research Project

Final Overview of Company- Secondary Research Project -...

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Overview of Company/Org From Datamonitor Darden restaurants is an operator of multi-brand restaurants. Darden provides food services at restaurantsts, sports bars, & concept restaurants. “Darden Restaurants is the #1 casual-dining operator (in terms of revenue). The company operates in the U.S. & in Canada with about 1,825 restaurants. As Clarence Otis as the Chairman and Chief Executive Officer, it is headquartered in Orlando, Florida and employs about 174,000 people. Darden restaurants also is the parent company of GMRI, a Florida based Corporation. GMRI and other Darden subsidiaries own the operating assets of these restaurants. In the United States there are 666 Red Lobsters, 717 Olive Gardens, 331 LongHorn Steakhouse, 40 Capital Grille, 25 Bahama Breeze, and 11 Seasons 52. In Canada there are 28 Red Lobsters and 6 Olive Garderns. Red Lobster and Olive Garden dominate suburban America” (Datamonitor). “Darden has built its dining empire without the aid of franchising, a strategy that allows the company the highest degree of control for maintaining food and service
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This note was uploaded on 01/31/2012 for the course MKT 495 taught by Professor Oakenfull during the Spring '12 term at Miami University.

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Final Overview of Company- Secondary Research Project -...

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