{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

Secondary Data Notes Part1

Secondary Data Notes Part1 - NPD Summit File 1982 midscale...

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
NPD Summit File 1982 midscale accounted for 30% of traffic compared to 10% today (Restaurant) _ Working women _ Altered family structures, DINKS, 23% of households single parent _ Increased time pressures heightened the demand for convenience _ Baby boomers were in their 20s and 30s and were heavy restaurant users _ Increased dealing and advertising helped drive traffic _ More operators introducing breakfast _ Health and nutritional concerns (cholesterol and fat) _ Casual dining restaurants were popping up everywhere 1990s _ Strong growth in consumer spending _ Demand for convenient meal solutions grew even stronger _ Supper continued on a strong growth path outperforming all other meal occasions _ Baby Boomers now in their 30s and 40s continued their heavy use of restaurants and provided strong support for industry growth _ Restaurant operators were back to building more restaurants _ And, in a number of years demand was outpacing supply
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Game Changers: Obvious like McDonalds introducing combo meals, frozen yougurt, Starbucks Others: C-stores become threat/relevant Supermarkets upgrading foodservices Present: The Decline _ Aging Baby Boomers now in their 40s and 50s were not visiting restaurants like they had in the past _ Fewer working women provided less support to off-premises growth
Background image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}