Secondary Data Notes Part1

Secondary Data Notes Part1 - NPD Summit File 1982 midscale...

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NPD Summit File 1982 midscale accounted for 30% of traffic compared to 10% today (Restaurant) _ Working women _ Altered family structures, DINKS, 23% of households single parent _ Increased time pressures heightened the demand for convenience _ Baby boomers were in their 20s and 30s and were heavy restaurant users _ Increased dealing and advertising helped drive traffic _ More operators introducing breakfast _ Health and nutritional concerns (cholesterol and fat) _ Casual dining restaurants were popping up everywhere 1990s _ Strong growth in consumer spending _ Demand for convenient meal solutions grew even stronger _ Supper continued on a strong growth path outperforming all other meal occasions _ Baby Boomers now in their 30s and 40s continued their heavy use of restaurants and provided strong support for industry growth _ Restaurant operators were back to building more restaurants _ And, in a number of years demand was outpacing supply
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Game Changers: Obvious like McDonalds introducing combo meals, frozen yougurt, Starbucks Others: C-stores become threat/relevant Supermarkets upgrading foodservices Present: The Decline _ Aging Baby Boomers now in their 40s and 50s were not visiting restaurants like they had in the past _ Fewer working women provided less support to off-premises growth _ The strong growth of the supper meal occasion came to a halt
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Secondary Data Notes Part1 - NPD Summit File 1982 midscale...

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