Daktronics Case Notes

Daktronics Case Notes - Daktronics Case: Large Sports Venue...

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Daktronics Case: Large Sports Venue Sales Channel o o Demand for complex media technology is increasing Jay Parker Sales Manage for Large Sports Venues Company Description Leading designer/manufacturer of scoreboards, display systems, & video displays using LED technology 100 countries 582 million in 2009 Anthony James Partners (AJP) – “Owner’s Representative” o Provided direction, counsel/active management for design, procurement/construction coordination of large-scale signage & technology based projects o Business planning services Focused on venues where people come together to share an experience o Performing arts, sports/entertainment, education, corporate, & workshop venues Jay Parker Billboard market went down “Economy is catching up to sports” o 70-75% share of market in the sports facilities they cover
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Daktronics Case Notes - Daktronics Case: Large Sports Venue...

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