BetterBurgers Overview

BetterBurgers Overview - Better Burgers General Overview:...

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Better Burgers General Overview: Our product is called the "Better Burger", with the concept being a full serving of vegetables included in a traditional ground beef patty. This product was developed to capitalize on trends related to nutrition and fill a void in the alternative burger market. For our research purposes, we are working with three varieties: bean based, spinach and onion and a diced vegetable medley. We have identified two potential channels for this product: Foodservice and Retail . Foodservice Overview: The foodservice channel was our initial target. We feel that this product can add value to the traditional K-12 foodservice offerings since it combines the required serving of vegetables with the required serving of protein. Combining these two requirements into one product can also help keep costs down for the institution. Research: We have conducted an in-depth interview with the director of foodservice for Tallawanda High School. From this we were able to learn critical information
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BetterBurgers Overview - Better Burgers General Overview:...

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