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Grassroots Activism

Grassroots Activism - Grassroots Activism Grassroots...

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Grassroots Activism Grassroots activism consists of mobilizing large numbers of people to achieve the interest group’s goal. By mobilizing thousands (or millions) of voters, an interest group can demonstrate to government officials that the public strongly supports its particular cause. Some grassroots efforts are general, trying to motivate as many people as possible, whereas others are more targeted. An interest group, for example, might target a member of Congress by holding rallies in his or her district and encouraging his or her constituents to write letters. A member of Congress who receives tens of thousands of letters endorsing health care reform, for example, is likely to pay attention to the group that sponsored the letter-writing campaign. In fact, most grassroots activists rely on a number of tactics to achieve their goals, such as the following: Rallies and marches: Bringing together thousands of people generates excitement and determination among supporters. Example:
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