The Importance of Rallies Staging a mass rally in Washington is often taken as a sign that a group wields important influence. Such rallies act as bonding experiences for those attending and can be landmark events in the nation’s history. The March on Washington in 1963, for example, was a watershed in the civil rights movement. Nearly every American has heard Martin Luther King, Jr.’s, “I Have a Dream” speech, delivered during the march. Electoral Strategies Most elected officials want to be reelected, so they listen to people who can help or hinder that reelection. Interest groups take advantage of this situation by rallying voters to their cause and contributing money to reelection campaigns. Rallying Voters Most interest groups cannot legally encourage their members to vote for or against a particular candidate, but they can achieve the same effect by informing their members of candidates’ stances on issues. For example, for years the Christian Coalition has issued “voter guides,” which describe the candidates’ positions on issues that are
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