1 - 1920s - October 6 - 1920s Mass Culture Commercialized...

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1920s Mass Culture
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Commercialized leisure and entertainment, 1920s Recap of early 1900s: dance halls, amusement parks, nickelodeons Mass consumer culture as nationalizing force What does it mean to be American? Eating Kellogs cornflakes and making toast with General Electric toasters Driving a model T Shopping at A & P
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Saturday Evening Post
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1920: U.S. more urban than rural Mass culture is marker of national identity and social difference Significance of material consumption for defining class
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Independent film maker Davis Guggenheim in GAP advertisement
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CREDIT The installment plan Buying “on time”
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The automobile and American consumer culture One car every 24 seconds 2.5 billion dollars 1 car for every 5 persons Impact on economy and society
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Movie industry 1910s—full-length silent films 1920s—Movie stars as national idols The “It” girl, Clara Bow Flappers as symbols of changes for women
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1 - 1920s - October 6 - 1920s Mass Culture Commercialized...

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