Group_Discussio_ Board_Forum_1_1.doc1

Group_Discussio_ Board_Forum_1_1.doc1 - BUSI 600 Group...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
BUSI 600 Group Discussion Board Forum 1 – Part 1 The following items are taken from the textbook section Discussion Questions>“Making Research Decisions”, located at the end of each chapter in each Unit. Provide a comprehensive and substantive answer for each item and post them in a word document in your Group Discussion Board forum. These documents will be the basis for the collaborative work in the Discussion Board forum for Week Two. 1. Ch.1 - 8 -- As area sales manager for a company manufacturing and marketing outboard engines, you have been assigned the responsibility of conducting a research study to estimate the sales potential of your products in the domestic (U.S. or Canadian) market. Discuss key issues and concerns arising from the fact that you, the manager, are also the researcher.   There are ethics issues with being the researcher and manger of this product. You must ensure the results of the research isn’t misrepresented. You must ensure deception is not used to improve the response rates. You as the manager must balance the gain of deception against the risk to the participants. Lastly most managers have very little research experience which causes a knowledge gap. Managers seldom have either formal training in research methodology, the various aspects of research ethics, or research expertise gained through experience which causes a knowledge gap. 2. Ch.1 - 10 -- Apply the principles in Exhibit 1-4 to the research scenario in question 8.   3. Ch. 3 - 6 -- You observe the following condition: “Our female sales representatives have lower customer defections than do our male sales representatives.” a. Propose the concepts and constructs you might use to study this phenomenon.
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 01/29/2012 for the course BUSINESS LU124475 taught by Professor Prof.johns during the Spring '09 term at Liberty.

Page1 / 3

Group_Discussio_ Board_Forum_1_1.doc1 - BUSI 600 Group...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online