Individual Refelction Paper - Umer Ali Khan.pdf - MGNT609 –...

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MGNT609 – Managing CustomersHUAWEI: A WASPISH LADYUMER ALI KHAN45678294Macquarie Graduate School of ManagementSubmitted to:CHRIS BAUMANNAssociate Professor Macquarie Graduate School of Management
HUAWEI: A WASPISH LADYTable of ContentsIntroduction....................................................................................................................3The Marketing Mix........................................................................................................4Selling Approach............................................................................................................4Global Presence.............................................................................................................5Porters Five Forces Model.............................................................................................5Conclusion.....................................................................................................................6References......................................................................................................................8Media References...........................................................................................................9Figures..........................................................................................................................10
HUAWEI: A WASPISH LADYIntroduction21st century, an era of information technology. An industry worth five trillion dollars, has476 enterprises operating within it to dominate the world through technology. Not sosurprisingly the recent trade ban between the united states and china has more to do withwinning a competitive advantage through innovation and pioneering in providing 5g servicesto their customers. The 5g services are estimated to bring in $5 billion in revenue and 1million jobs in the sector. The widespread use of mobile phone and the rapid increase in itssubscribers has attracted high competition in the industry. Huawei, a smart phonemanufacturing company established in 1987 has been able to capture huge market share bypenetrating into untapped markets, Innovation and competitive pricing. The Chinese aregenerally known to be rule takers and not rule givers and this is being reflected in theofferings and marketing campaigns of Huawei due to which they have been able to secure thefirst spot in the industry. They need to work on a strategy to better communicate their valueproposition and revamp brand perception as high quality innovative products.
HUAWEI: A WASPISH LADYThe Marketing MixThe marketing mix, especially the 4 P’s product, price, place and promotion are ofessence importance in analyzing Huawei’s value offering for its customers. The productsoffered by Huawei range from low end products with basic features starting from $299 knowas the Nova series to the middle range products and to the high-end products starting from$1299 know as the P30 series. One of the strengths of Huawei is its competitive prices andthe psychological effect they create on the customer. The psychological phenomena of $99instead of $100 has a judicious influence on customer choice towards higher margin products(Hinterhuber and Liozu, 2014) as of which Huawei has been successful to sell products andreap sufficient profit margins through this technique. The products offered by Huawei havethe most innovative and up to date features which is empirical to gain competitive advantage.

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Term
One
Professor
Dr June Buchanan
Tags
Marketing, Huawei

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