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Unformatted text preview: failed to adopt the stove because of difficulties in obtaining fuel for the stove) that existed in the wholesale and retail domain outside of the urban consumer/retail consumer domain. Even though a product may be more efficient, cheap availability, easiness of access will determine whether or not the product becomes popular in the consumer market. Collins and Pinch focus more on the attitude of consumers/users of technology on technology and science. Often, when technology fails, science is not blamed, but the humans who used that technology are. Human error, not science or technology, is blamed. While Cowan offers that consumers act within the interests of their various social groups, Pinch and Collins offers that all science and technology has society at its centre....
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- Fall '11