Comm470_week3 - Business-to-Business Messages...

Info iconThis preview shows pages 1–4. Sign up to view the full content.

View Full Document Right Arrow Icon
Business-to-Business Messages Business-to-Business Messages James Watson January 23, 2012 Comm/470 Professor Greta Zeimetz Business-to-Business Message Analysis Business today still depends on face-to-face communication. However, technology today has taken its place in business-to-business communication best practices as being reliable, effective, and efficient. Whether discussing a major decision with an executive level officer, starting a new company in search of product and distribution, or informing a department that
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Business-to-Business Messages layoffs may occur, the communication process remains the same. A purpose defines the reason a process begins. The initiator, or the sender, has an intended message for a specific audience, the receiver. With business-to-business communication, technology used to deliver the message, the environment in which the communication takes place, and the noise that causes distractions must be considered when expecting feedback. In three business-to-business messages the communication process will be along with a descriptive explanation of characteristics that would improve that particular message. Along with these messages, an additional attempt will be made to create a working relationship with another organization, and a reply message denying the working relationship. Business-to-Business Cold Call Cold calling is a cornerstone to any successful business. While in a perfect world, a sales representative’s phone would be ringing off the hook all day with clients offering him or her business. However, the reality is if he or she wants business, he or she needs to go out get the business. On the other hand, cold calling is an effective sales tactic if it is done properly. On a good day, walking into a business to solicit a different product or service means that a decision maker has been spoken with and an additional appointment may be established so that decision maker can have more available time to hear what is being pitched. More than likely a business card will be collected with contact information and that particular individual must create a method of re-contacting those potential business opportunities at a later time. Through the use of VOIP, or voice over Internet provider as a less expensive way for a business to have phone services, a call is made to create a relationship that could potentially deliver further opportunities. The salesperson acts as the sender with the purpose of selling his company’s products or services. The receiver should be the decision-making contact that had been collected
Background image of page 2
Business-to-Business Messages while cold calling. The environment is more than likely a cubicle to personal office setting and depending on how the day of that decision maker is going will determine if the noise becomes too distracting. If the message is delivered successfully, hopefully that salesman will receive
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 4
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 01/29/2012 for the course COMM/470 COMM/470 taught by Professor Kachmor during the Winter '10 term at University of Phoenix.

Page1 / 7

Comm470_week3 - Business-to-Business Messages...

This preview shows document pages 1 - 4. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online