UAE IM Project - United Arab Emirates Marketing Analysis...

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United Arab Emirates Marketing Analysis CUSTOMER ANAYLSIS: a. Customer Base in Home Country Young Adults(Men and Women) Teens Children Middle->upper class b. Customer Base in Host Country Same as above c. Cultural Issues U.A.E. is a predominantly Muslim society Modesty, conservative dress is normal. “Showy” or revealing clothing is looked down upon; Note: showy and revealing is relative. Moderate-high income inequality; Wealth is centered in Abu Dhabi and Dubai. http://internationalbusiness.wikia.com/wiki/U.A.E._Income_Distribution FINANCING YOUR PROJECT Methods of Payment The currency of the United Arab Emirates is the Emirati Dirham . 1 United Arab Emirates dirham = 0.272264 U.S. dollar http://www.uaeinteract.com/travel/currency.asp Banking System http://www.propertyshowrooms.com/dubai/guide/banking-in-dubai.asp There is an efficient banking network throughout the country. Banks open at 8 a.m. and close at 1.00 p.m., except on Thursdays, the start of the weekend, when they close at 12
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UAE IM Project - United Arab Emirates Marketing Analysis...

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