build a bear - Build- A- Bear 1. Give examples of needs,...

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Build- A- Bear 1. Give examples of needs, wants, and demands that Build-A-Bear customers demonstrate, differentiating each of these three concepts. What are the implications of each on Build-A-Bear’s actions? The Build-A-Bear customer needs might include: • belonging—joining the Build-A-Bear “club.” • affection—creating and caring for another being. • self-expression—the ability to create a product that reflects elements of the self. You should consider how wants differ from these fundamental needs. Basically, they may need to belong, but could fulfill that need through any number of outlets. Based on cultural and personality factors, they develop a specific desire to belong to the Build-A- Bear club. In the same manner, affection and self-expression can be fulfilled in various ways. Why do Build-A-Bear customers desire to fulfill these through needs with Build- A-Bear’s product offering? Demands are differentiated from wants by the buying power of the Build-A-Bear’s
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build a bear - Build- A- Bear 1. Give examples of needs,...

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