Case 1 - train them and pay them the highest wages in the...

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Case 1: The national company is a manufacturer of frozen meats, chicken and sausages: The officials of the company said:’ we are marketing oriented. Our products are always available in different retail shops. We try to minimize our costs. We hire qualified workers. We also
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Unformatted text preview: train them and pay them the highest wages in the industry `` • What concept (product, production, selling, marketing) is being adopted by the national company? Justify your answer....
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