Case 2 - customers Required: 1. What is the marketing mix...

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Case 2 ABC Company is a marketer of T.V sets, videos, tape recorder… etc in different sizes and brands. It owns retail shops that sell spare parts. It offers its customers cash and quantity discounts. Weekly it advertises its products at (AL Wasit), it offers gifts to
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Unformatted text preview: customers Required: 1. What is the marketing mix in the above situation? 2. The president of the company says ``we have to increase our market share from one year to another`` • What is the marketing strategy is adopted by the company?...
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This note was uploaded on 01/29/2012 for the course MARKETING mkt201 taught by Professor Hala during the Spring '11 term at MSA University.

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