Chapter 10 test bank - ConceptCheck...

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Concept Check This activity contains 22 questions.  What is the definition of marketing? the process by which products are developed and produced selling products that the company wants to sell the process of designing new products and selling them the process by which companies create value for customers and bu relationships in order to capture value from customers in return coordinating production assembly lines What is the first step of the marketing  process? understanding the marketplace and customer needs and wants capturing value from customers ensuring that the salesforce can sell the company's products setting the advertising budget deciding what products to produce and sell What is marketing myopia? performing marketing research regularly in order to understand cus putting customer satisfaction above a company's desire to produce ensuring that customer needs and wants are considered before pro paying more attention to the products a company offers than to the by these products focusing on customer value 
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What is a market? a group of products that are similar to each other  a chain of organizations such as manufacturers, distributors, and re the set of actual and potential buyers of a product any place were buyers and sellers come together a physical place where products are bought Marketing management may be defined as  ____________. the process of understanding customer wants and needs the art and science of choosing target markets and building profitab them combining company goals with profit objectives in order to ensure m the process of planning and coordinating the production and distrib services managing all aspects of advertising and selling products Which of the following is NOT one of the  alternative concepts under which  organizations design and carry out their  marketing strategies? product concept selling concept production concept distribution concept marketing concept
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Which of the following in the best  description of the marketing concept? in order to maximize profits, production efficiencies must be realize
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This note was uploaded on 01/29/2012 for the course MARKETING mkt201 taught by Professor Hala during the Spring '11 term at MSA University.

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Chapter 10 test bank - ConceptCheck...

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