Chapter 9 test bank - ConceptCheck...

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Concept Check This activity contains 22 questions.  What is the definition of marketing? selling products that the company wants to sell the process of designing new products and selling them the process by which products are developed and produced coordinating production assembly lines the process by which companies create value for customers and bu relationships in order to capture value from customers in return What is the first step of the marketing  process? setting the advertising budget understanding the marketplace and customer needs and wants ensuring that the salesforce can sell the company's products deciding what products to produce and sell capturing value from customers What is marketing myopia? performing marketing research regularly in order to understand cus ensuring that customer needs and wants are considered before pro putting customer satisfaction above a company's desire to produce paying more attention to the products a company offers than to the by these products focusing on customer value 
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What is a market? a group of products that are similar to each other  a chain of organizations such as manufacturers, distributors, and re the set of actual and potential buyers of a product any place were buyers and sellers come together a physical place where products are bought Marketing management may be defined as  ____________. the process of planning and coordinating the production and distrib services managing all aspects of advertising and selling products the art and science of choosing target markets and building profitab them the process of understanding customer wants and needs combining company goals with profit objectives in order to ensure m Which of the following is NOT one of the  alternative concepts under which  organizations design and carry out their  marketing strategies? product concept marketing concept selling concept distribution concept production concept
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Which of the following in the best  description of the marketing concept? companies that succeed in today's marketplace focus their efforts o
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Chapter 9 test bank - ConceptCheck...

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