Q2_STU - Principles of Marketing (MKT201): Quiz two: Answer...

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Quiz two: Answer all the following multiple-choice questions: (10 marks) 1. The portion of the product that is essentially, “what the consumer is really buying” is known as the ____________. a. discounted product b. core benefit c. augmented product d. actual product 2. “New products” refer to all of the following EXCEPT ________________. a. new brands that a firm develops b. original new products of a firm c. product modifications d. all of the above can be considered “new” products 3. A ____________ is defined as a name, term, sign, symbol, or design, or a combination of these, that identifies the maker or seller of a product or service. a. trademark b. logo c. symbol d. Brand 4. --------------------- refers to consumer products that the consumer usually buys frequently, immediately, and with minimum comparison and buying effort. What is a market? a. Shopping product.
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Q2_STU - Principles of Marketing (MKT201): Quiz two: Answer...

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