Quiz ch.13 nw - Quiz Chapter 13 1. Which of the following...

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Quiz Chapter 13 1. Which of the following statements is most consistent with today's views on marketing? A) "There's a sucker born every minute." B) "Find out what your competition does and do it better." C) "A good promotional campaign can sell anything." D) "Learn about your customers and exceed their expectations.” 2. A key element of customer relationship management is to: A) Keep the price of goods as low as possible. B) Develop a strategy to achieve the largest possible market share. C) Allow customers to participate in the management of the firm. D) Learn as much as possible about customers. 3. A firm is using ___________ segmentation when it divides a market into groups based on age, income, or level of education. A) demographic B) psychographic C) Sociological D) Econometric 4. In the past, PicaPrints Print Shops has tried to appeal to everyone. Marketers at PicaPrints now believe that to succeed in an increasingly
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This note was uploaded on 01/29/2012 for the course BUSINESS A bus102 taught by Professor Samia during the Spring '11 term at MSA University.

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Quiz ch.13 nw - Quiz Chapter 13 1. Which of the following...

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