Quiz ch.13 - Quiz Chapter 13 1- The _ is based on three...

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Quiz Chapter 13 1- The __________ is based on three elements: (1) a customer orientation, (2) a service orientation, and (3) a profit orientation. A) mercantilist philosophy B) hierarchy of needs C) pluralistic approach to marketing D) marketing concept 2- The last step in the marketing process often includes: A) sending the bill to the customer. B) developing a written report to summarize the results of the period's marketing activities. C) deciding the best way to distribute the product. D) building relationships with customers 3- Anna’s Burritos, Inc. has restaurants featuring authentic Mexican cuisine in seven states. The company is looking into opening restaurants in additional states and also wants to expand and improve its menu. Which of the following is an example of secondary data the owners of Anna’s might find useful? A) information published in Reference USA that identifies the local competition B) a telephone survey by the marketing department of Anna’s asking for opinions about the quality of the food at the restaurants
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This note was uploaded on 01/29/2012 for the course BUSINESS A bus102 taught by Professor Samia during the Spring '11 term at MSA University.

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Quiz ch.13 - Quiz Chapter 13 1- The _ is based on three...

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