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Unformatted text preview: Tools for Framing: Metaphor, Jargon, Contrast, Metaphor, Spin, and Stories Spin, Note Table 5.1 on p. 101 Dr. Joanne E. Nottingham Dr. 5 Tools To Use To Build Tools Memorable Framing Memorable 1. 2. 3. 4. 5. Metaphors Jargon Contrasts Spin Stories Dr. Joanne E. Nottingham Dr. 2 5 Tools To Use To Build Memorable Framing Memorable Metaphors = describe likenesses to something else to aid understanding else Dr. Joanne E. Nottingham 3 5 Tools To Use To Build Memorable Framing Memorable Jargon = assist understanding in familiar terms in = common expressions from common everyday language that are summary statements that suggest a general frame suggest Dr. Joanne E. Nottingham 4 5 Tools To Use To Build Memorable Framing Memorable Contrasts = illuminate in terms of opposites or alternatives alternatives Dr. Joanne E. Nottingham 5 5 Tools To Use To Build Memorable Framing Memorable Spin = casts a positive or negative light negative = reveals strengths (positive reveals spin) and weaknesses (negative spin) (negative Dr. Joanne E. No...
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This note was uploaded on 01/29/2012 for the course LED 311 taught by Professor Nottingham,j during the Spring '08 term at University of North Carolina Wilmington.

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