AOF6 AvoidingMixedMessages - AVOIDING MIXEDMESSAGES...

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Dr. Joanne E. Nottingham AVOIDING  AVOIDING  MIXED  MESSAGES MIXED  MESSAGES A focus on the  A focus on the  consequences of combining  consequences of combining  language tools and how to fix  language tools and how to fix  mixed messages. mixed messages.
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Dr. Joanne E. Nottingham 2 Mixed Message “When two or more of the  meanings we manage  contradict one another…” because “there are no shared  entailments.”
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Business Metaphors  Table 6.1, p. 132  What are the entailments?  Journey Voyage War Military Organism Organic Society Community Dr. Joanne E. Nottingham 3
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Dr. Joanne E. Nottingham 4 (Shared) Entailments Entailments  are the “relationships and  concepts that a metaphor brings to  mind.” Shared Entailments  are the “overlap of  the relationships and concepts of two  different metaphors.” *Read & Review Table 6.1 on Page 132
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This note was uploaded on 01/29/2012 for the course LED 311 taught by Professor Nottingham,j during the Spring '08 term at University of North Carolina Wilmington.

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AOF6 AvoidingMixedMessages - AVOIDING MIXEDMESSAGES...

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