day 3 notes - Cicchirillo_ADV_304_Spring_2012 TYPOLOGY What...

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TYPOLOGY What categorizes internet advertising & marketing online? Cicchirillo_ADV_304_Spring_2012
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Things to remember… Cicchirillo_ADV_304_Spring_2012 Marketing “is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large” (AMA, October 2007) Advertising Is part of the marketing mix
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Marketing Mix Cicchirillo_ADV_304_Spring_2012 Advertising Direct Marketing Interactive/Internet Marketing Sales Promotion Personal Selling Banners, sponsorship, pop-ups (unders) Email, spam, infomercials, websites where products can be directly purchased Example: creating your own t-shirt www.customink.com Online sweepstakes and offers http:www.daden.co.uk (chat box, virtual people who interact with others to sell things)
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Websites (ex: Huggies) Cicchirillo_ADV_304_Spring_2012 Information- offering value-added services Ex: on huggies website, they will give you idea for baby names Promoting Brand images: different brands available Positioning: one to one relation
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This note was uploaded on 01/29/2012 for the course ADV 315 taught by Professor Scremin during the Spring '08 term at University of Texas.

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day 3 notes - Cicchirillo_ADV_304_Spring_2012 TYPOLOGY What...

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