day 1 notes - The development of Internet and it...

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The development of Internet and it relationship with Advertising Cicchirillo_ADV_304_Spring_2012
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Typically, the advertisement is separated from the content… Traditional media options the advertisement is separated from the content However: product placement Old vs. New: traditional media is still important Old: traditional: radio, TV, newspaper, etc New: internet Traditional Media vs. Online Media Cicchirillo_ADV_304_Spring_2012
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Two main ways that they differ Interactivity Interpersonally : facilities consumer-to-consumer, and consumer-to-business interactions Mechanical perspective: modify and participate in the content in real time… User generated content and control Traditional vs. New (internet) Cicchirillo_ADV_304_Spring_2012
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The advent of the Internet… ARPA or ARPA-NET (advanced research project) First national computer network for advanced computing applications and research World wide web (subset of internet): www is a subset of the internet and is perhaps
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day 1 notes - The development of Internet and it...

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