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Unformatted text preview: case is about. Scanning- looking for certain information General Environment Analysis (S.T.E.E.P.) Social/Demographic Technological Economic Environment/Geographic Political/Legal/Environmental All begins with a Vision, how you get there is your Mission Chapter 1 introduces you into the concept Chapter 2 is II, external environment Chapter 3 is III Internal/SWOT Analysis Figure 3.1 Bonus if able to implement One category covering each main point for III Chapter 4 is IV, Formulation is the strategy Five Business Level Strategies image important....
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- Fall '10