BUS 690 STRATEGY FORMULATION NOTES - case is about....

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Roman Numeral V in beginning of case studies, table 2 is what you use to  analyze a case Table 2 General Outline for an Oral Analysis Purpose I. Strategic Profile and Case Analysis Purpose II. Situation Analysis a. General Environment Analysis b. Industry Analysis c. Competitor Analysis d. Internal analysis III. Identification of Environmental Opportunities and Threats and Firm Strengths  and Weaknesses (SWOT Analysis) IV. Strategy Formulation a. Strategic Alternatives b. Alternative Evaluation c. Alternative Choice V. Strategic Alternative Implementation a. Action Items b. Action Plans Parts II and III are vital to be able to create a strategy. Strategy is about minimizing your risk. Profile-summary statement, no more than a 1/3 of a page, introduces what a 
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Unformatted text preview: case is about. Scanning- looking for certain information General Environment Analysis (S.T.E.E.P.) Social/Demographic Technological Economic Environment/Geographic Political/Legal/Environmental All begins with a Vision, how you get there is your Mission Chapter 1 introduces you into the concept Chapter 2 is II, external environment Chapter 3 is III Internal/SWOT Analysis Figure 3.1 Bonus if able to implement One category covering each main point for III Chapter 4 is IV, Formulation is the strategy Five Business Level Strategies image important....
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BUS 690 STRATEGY FORMULATION NOTES - case is about....

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