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Unformatted text preview: Value enhancing features or services that will separate them from the rest of the industry MARKETING 436 CHAPTER 1 LECTURE NOTES 24 hr. stores (Safeway) What is in the augmented will soon be expected Potential Differentiate yourself using means that haven’t been used yet Pitfalls to Avoid in Planning a Value-Oriented Retail Strategy Planning Value with just a price perspective Benefits and prices Providing value-enhanced services for which customers do not want or will not pay extra E.g. green/environmentally responsible? Competing in the wrong value/price segment Mervyn’s, Borders, Circuit City, Blockbuster?? Believing augmented elements alone create value Customers must value these elements Paying lip service to customer service Deliver what you promised...
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This note was uploaded on 01/31/2012 for the course MKTG 436 taught by Professor Staff during the Spring '11 term at S.F. State.
- Spring '11