MKTG 649 CHAPTER 3 NOTES

MKTG 649 CHAPTER 3 NOTES - CHAPTER 3 What is a Marketing...

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What is a Marketing Information System? A marketing information system consists of people, equipment, and  procedures to gather, sort, analyze, evaluate, and distribute needed,  timely, and accurate information to marketing decision makers.  Internal Records and Marketing Intelligence Order-to-payment cycle Sales information system Databases, warehousing, data mining Marketing intelligence system What is Marketing Research? Marketing research  is the systematic design, collection, analysis, and  reporting of data and findings relevant to a specific marketing situation  facing the company. Types of Marketing Research Firms Custom Specialty-Line Research Approaches Observational and ethnographic  Focus group Survey Behavioral Experimental Forecasting and Demand Measurement
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MKTG 649 CHAPTER 3 NOTES - CHAPTER 3 What is a Marketing...

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