MKTG 649 CHAPTER 14 NOTES

MKTG 649 CHAPTER 14 NOTES - Marketing 649 Marketing...

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Marketing 649 Marketing Management 11/3/11 Chapter 14 Managing Retailing, Wholesaling, and Logistics Retailing Includes all of the activities involved in selling goods or services directly to final  consumers for personal, nonbusiness use. Any organization that sells to a final consumers is engaged in retailing: Manufacturer Wholesaler Retailer Types of Retailers Specialty Store Department Store Supermarket CoDiscount Store Off-Price Retailer Superstore Catalog Showroom Convenience Store Retail Concepts Retail Life Cycle— stages of growth and decline. Wheel-of-retailing Hypothesis— new store Levels of Service
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Self-Service Customers help themselves Self-Selection Limited Service Full Service Nonstore Retailing Direct Selling Direct Marketing Automatic Vending Buying Service The New Retail Environment Assortments have grown more alike Differentiation has eroded Limited-time-only “pop-up” outlets
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MKTG 649 CHAPTER 14 NOTES - Marketing 649 Marketing...

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