MKTG 649 CHAPTER 18 NOTES

MKTG 649 CHAPTER 18 - Marketing 649 Marketing Management Chapter 18 Managing Marketing in the Global Economy What is a Global Firm 91511 A global

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Marketing 649 Marketing Management 9-15-11 Chapter 18 Managing Marketing in the Global Economy What is a Global Firm? production, logistical, marketing, and financial advantages in its costs and  reputation that are not available to purely domestic competitors. Major Decisions in International Marketing Deciding whether to go Deciding which markets to enter Deciding how to enter Deciding on the marketing program how should we sell to the marketplace? Differences we need to consider? Deciding on the marketing organization Sales force, warehousing Reasons for Pursuing Global Markets Better profit opportunities Larger customer base to achieve economies of scale Less dependence on any one market
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This note was uploaded on 01/31/2012 for the course MKGT 649 taught by Professor Staff during the Fall '11 term at S.F. State.

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MKTG 649 CHAPTER 18 - Marketing 649 Marketing Management Chapter 18 Managing Marketing in the Global Economy What is a Global Firm 91511 A global

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