MKTG 688 CHAPTER 1 NOTES

MKTG 688 CHAPTER 1 NOTES - MKTG 688 CHAPTER 1 NOTES Steve...

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Steve Jobs 10 Commandments of Presentation Set the Theme Demonstrate enthusiasm Provide an outline Make numbers meaningful Try for an unforgettable moment Create visual slides Give them a show Don't sweat the small stuff Sell the benefit Rehearse, rehearse, rehearse What Is a New Product in General? How can we Define a New Product? CLASS DISCUSSION: Competition/Targeting Differentiation Improvement New technology Design Process Promotion/Advertising By Product Development Management Association: New Product:  It is most generally defined as a product (either a good  or service) new to the firm marketing it. New Product Development (NPD):  The overall process of strategy  setting, organization, concept generation, product and marketing plan  creation and evaluation, and commercialization of a new product. 
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This note was uploaded on 01/31/2012 for the course MKGT 688 taught by Professor Im during the Spring '12 term at S.F. State.

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MKTG 688 CHAPTER 1 NOTES - MKTG 688 CHAPTER 1 NOTES Steve...

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