{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

chossing a location - Choosing a Business Location By...

Info icon This preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Choosing a Business Location By George Leposky The success of every enterprise depends at least in part on its location. As you begin a business, choose a location with exquisite care. You’ll work there for years -- or move later at great expense. That choice depends a great deal on the kind of business you want to open. For a retail business in demand practically everywhere, such as a gas station or hardware store, the size of the community you choose depends primarily on your lifestyle desires. For a more specialized retail business, such as selling computer or art supplies, and for many sophisticated businesses, such as writing custom software or running an advertising agency, a market big enough to sustain the business may exist only in a big city. Even with modems and fax machines linking businesses around the world, many clients and customers still prefer to deal locally. Within an urban area, choose the right business district. Here are some considerations affecting that choice for retailers and many service providers: • Proximity to your customers and competitors. A gas station or fast-food restaurant will do better by itself. Furniture stores, car dealers, and home-appliance stores tend to cluster together to facilitate comparison shopping. • Proximity to complementary businesses. Restaurants and ice-cream parlors tend to thrive near movie theaters, and clothing stores near department stores. • The cost of the premises. A posh boutique probably can afford a high-priced location, but a supermarket or auto dealer requires thousands of square feet of space and must locate in a less expensive area.
Image of page 1

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern