bma5009 - Searching for market information for a BMA5009...

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Searching for market information for a BMA5009 project? Take a crash course on searching, with me, Crash Dummy Brought to you by the librarians of Hon Sui Sen Memorial Library
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Identifying the information you require
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Let us look for market information about the beer industry in Singapore or Asia… … as well as the company Heineken.
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Selecting the relevant databases
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For marketing information, you can try: 1. Global Market Information Database. 2. Frost and Sullivan. 3. Business Source Premier. 4. Factiva. 5. EIU CityData. 6. EIU Market Indicators and Forecasts.
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For the beer industry in Singapore or Asia, try these databases: 1. Global Market Information Database. 2. Business Source Premier. 3. Factiva.
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Where is Business Source Premier?
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Go to NUS Libraries portal ( www.lib.nus.edu.sg ) global market inform Search for Global Market Information Database
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Logging in
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Click on Campus Login if you are on campus….
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… but if you are not on campus, login by entering your NUSNET ID and password.
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The use of data you retrieved is guided by the Copyright Act
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When you see this screen, enter your NUSNET ID and password.
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This note was uploaded on 02/01/2012 for the course ECON 101 taught by Professor Meonk during the Spring '11 term at Abu Dhabi University.

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bma5009 - Searching for market information for a BMA5009...

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