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Paper 3 Annotated Bibliography - Micheal Salmon Eng 1113...

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Micheal Salmon Eng 1113 Paper 4 A Game For Gamers (MW3 commercial) Annotated Bibliography Danny Boyle , "Interview with Association of National Advertisers " Reasons for using in-show plugs varied from 'stronger emotional connection' to better dovetailing with relevant content, to targeting a specific group." According to the makers had to resort to something he calls " product displacement " when companies such as Mercedes-Benz refused to allow their products to be used in non-flattering settings. While they did not mind having a gangster driving their cars, they objected to their products been shown in a slum setting. This forced the makers in post-production to remove logos digitally, costing "tens of thousands of pounds". Boyle did not, however, comment on the disproportionately common on-screen reference to the cigarette brand Marlboro Lights in the same film, leading some commentators to question whether there was significant funding from the said company for the film.
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