Lecture 10 - Subliminal Perception Sensation &...

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PSY 12000: Fall 2011 Purdue University Dr. Eric D. Wesselmann 6 Subliminal Perception ¾ The registration of sensory input without conscious awareness. 7 Examples 8 Examples 9
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Interesting Evidence of Effects? ¾ Two experiments ¾ Subliminal priming will work ONLY when stimulus is relevant to the person’s goals. 10 Karremans et al, 2006 Study 1 ¾ Independent variable z Lipton Ice vs. Neutral prime • BBBBBBBB or BBbBBBbB Lipton Ice vs. Npeic Tol (neutral) • Presented for 23 milliseconds 11 Karremans et al, 2006 BBbbBbBB Example 12 Lipton Tea or Nipec Tol Example 13
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bbBbBbbB Example 14 Study 1 ¾ Independent variable z Lipton Ice vs. Neutral prime • None of the participants noticed the prime ¾ “Fixed factor” variable z “How thirsty are you at this moment?” ¾ DVs: z Preference for Lipton Ice vs. Spa Rood (Dutch brand of bottled water) z Intention to drink Lipton Ice 15 Karremans et al, 2006 Study 1 16 Karremans et al, 2006 Study 2 ¾ Independent variables
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This note was uploaded on 01/30/2012 for the course PSYC 120 taught by Professor Bethlebreton during the Fall '11 term at Purdue University-West Lafayette.

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Lecture 10 - Subliminal Perception Sensation &...

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