Chapter 6

Chapter 6 - Chapter 6 Entrepreneurship Clairol launched a...

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Chapter 6: Entrepreneurship Clairol launched a curling iron called "Mist Stick" in Germany. Mist in German is slang for manure. It turns out
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Chapter Overview ± Know why people become entrepreneurs ± Be aware of the importance of small businesses to the U.S. economy ± Analyze what it takes to start and run a small businesses ± The advantages and disadvantages small businesses have in global markets
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Why Do People Take the Entrepreneurial Challenge? ± Opportunity ± Profit ± Independence ± Challenge
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What does it take to be an Entrepreneur ± Self-directed (disciplined) ± Self-nurturing (belief) ± Action-oriented ± Highly energetic ± Tolerant of uncertainty (risks)
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How do you know you have a business idea that is a good opportunity? ± Fills customers’ needs ± Have the skills and resources to start a business ± Can sell the product or service to customers and make a profit ± Can get product or service to customers before window of opportunity closes ± You can keep the business going
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Chapter 6 - Chapter 6 Entrepreneurship Clairol launched a...

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