Chapter 4

Chapter 4 - CHAPTER 4 Values and Attitudes Copyright 2011,...

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CHAPTER 4 Values and Attitudes Chapter 4 Copyright 2011, Vandeveer, Menefeer 1
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LEARNING OUTCOMES – VALUES AND ATTITUDES Recognize the need for studying values Describe the differences in values between generations and cultures Explain the differences between values and attitudes Explain cognitive dissonance Recognize the three components of attitudes Through self assessment, gain a greater understanding of one’s own values Chapter 4 Copyright 2011, Vandeveer, Menefeer 2
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VALUES AND ATTITUDES If you want to better understand a person’s behavior, you must understand his or her values. Chapter 4 Copyright 2011, Vandeveer, Menefeer 3
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VALUES AND ATTITUDES Values are basic convictions (notions) about what is right and wrong. Chapter 4 Copyright 2011, Vandeveer, Menefeer 4
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VALUES AND ATTITUDES Importance of values – Values generally influence attitudes and behaviors . A “Value System” is a hierarchical set based on a ranking of an individual’s values in terms of one’s intensity. Chapter 4 Copyright 2011, Vandeveer, Menefeer 5
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VALUES AND ATTITUDES Sources of our Value Systems A significant portion is genetically determined . Other factors include national culture, parents, teachers, friends, and similar environmental influences. Chapter 4 Copyright 2011, Vandeveer, Menefeer 6
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Values are relatively stable and enduring . If we know an individual’s values, we are better able to predict a behavior in a particular situation. Chapter 4
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This note was uploaded on 01/30/2012 for the course OLS 252 taught by Professor Dahlstrom during the Spring '08 term at Purdue.

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Chapter 4 - CHAPTER 4 Values and Attitudes Copyright 2011,...

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