aristotelian%20appeals0 - PATHOS (Emotional Appeals):...

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
The Aristotelian Appeals More than 2,000 years ago, Aristotle identified three types of appeals that a speaker or writer might use to persuade an audience. Aristotle's categories have proven remarkably durable, and they are something that you will want to keep in mind as you analyze and construct arguments. LOGOS (Logical Appeals): Refers to arguments derived from information, data, etc. about the issue under discussion. Example: An automotive advertisement provides performance data on its marketed vehicle. ETHOS (Ethical Appeals): Refers to arguments derived from the character of the person or group making the argument. Example: A business’s advertisement reminds its audience that it frequently donates to Habitat for Humanity.
Background image of page 1
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: PATHOS (Emotional Appeals): Refers to arguments derived from the character of the audience. Example: An ASPCA advertisement shows footage of a mistreated dog that was rescued from a puppy mill. Of course, most arguments will make use of all three kinds of appeals. In analyzing and evaluating arguments, it is therefore useful to consider how the three kinds of appeals are balanced: What form of appeal dominates the argument? How well does the type of appeal match the issue, the audience, and/or the speaker? Do some appeals support or undermine other appeals?-- adapted from the University of Southern Californias WRIT 140 Coursebook...
View Full Document

This note was uploaded on 01/30/2012 for the course ENGL 106 taught by Professor Ceyhan during the Spring '08 term at Purdue University-West Lafayette.

Ask a homework question - tutors are online