Sports - Mass Media Mass media ways of reaching large...

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Mass Media Mass media – ways of reaching large numbers of diverse people quickly and efficiently - Printed Media - Electronic Media Symbiotic (or two-way) relationship Greendorfer’s premises about the Sport-Media Relationship 1. Sport has been involved with all the media 2. Technological development of each medium has intensified the involvement 3. The relationship has been economically motivated 4. Coakley adds an important point: “When media content Is provided for commercial purposes, entertainment is emphasized more than information interpretation, or opportunities for interactivity”. Sports in the Newspapers 1. 1 st reported sporting event: 5/05/1733 in Boston Gazette 2. Sports reporters emerged in late 1850’s: They covered horse racing and cricket. 3. First sports reporter: Harry Chadwick at the NY Herald in 1862 4. First Sports Page: 1895 in NY Journal 5. Period of Consolidation (1860-1890) and Period of Growth (1890-1914): Yellow Journalism and promoting national interest in sports. a.
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Sports - Mass Media Mass media ways of reaching large...

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