ch3+Churchill+rev+6.11

ch3+Churchill+rev+6.11 - Chapter 3 The Research Process and...

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Chapter 3 The Research Process and Problem Formulation
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Determine Research Design Analyze and Interpret the Data Design Sample and Collect Data Formulate Problem Design Data Collection Method and Forms Prepare the Research Report Stages in the Research Process
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Questions That Need Addressing at the Various Stages of the Research Process Typical Questions Stage in the Process Formulate problem Determine research design What is the purpose of the study--to solve a problem? Identify an opportunity? Is additional background information necessary? What information is needed to make the decision? How will the information be utilized? Should research be conducted? How much is already known? Can a hypothesis be formulated? What types of questions need to be answered? What type of study will best address the research questions? Can existing data be used to advantage? What is to be measured? How? What is the source of the data? Can objective answers be obtained by asking people? How should people be questioned? Should the questionnaires be administered in person, over the phone, or through the mail? Should electronic or mechanical means be used to make the observations? What specific behaviors should the observers record? Should structure or unstructured items be used to collect the data? Should the purpose of the study be made known to the respondents? Should rating scales be used in the questionnaire? Determine data collection method and forms
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Design sample and collect the data Analyze and interpret the data Prepare the research report Who is the target population? Is a list of population elements available?
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