IAF 716 Production Planning

IAF 716 Production Planning -...

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Dr. Rama Srivastava Office: C2010 e: rama.srivastava@senecac.on.ca
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What is a product? It is more than physical products; includes services, places, persons, and ideas It is easy to visualize the products of Procter & gamble, but more difficult to describe those of the Toronto Symphony, UNICEF, or the Salvation Army. Products are sold to consumers and organizations . Whether a product is a consumer product or a business product depends on how it is used.
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Product Planning Product planning is a process used to identify and develop new products . The purpose of planning is to make choices about which product ideas a company should invest in. Product Planning includes Product engineering, product design and development, functional and technological considerations, quality considerations. In Product planning customer feedback is compiled (market research) & their functional, technological and quality requirements are then identified. A conceptual design of the product is made and once this is accepted by the management it is converted into part drawing or product design. Functional and technological analysis of product is done
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Functional analysis- identify primary, secondary (to add some value to Primary functions) and tertiary functions of that product (to help primary and secondary functions). Example – Television sets Primary functions - good quality picture and sound Secondary function -number of channels, Tertiary function - shape and size of set, style etc Technologies Use the most advanced technologies available.
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The New Product Development Process Research on need for a new product Idea generation Screening of ideas Business analysis Prototype development Market Test Commercialization
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Product evaluation- potential sale, patenting, product life, production cost, env. friendliness Feasibility- human skills , raw materials, finance and facility availability QFD- tool to measure if product meets the customers’ needs
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Development of new product strategy Company Goals Product Strategy Examples Defend market share Introduce addition to existing product line/ revise existing product Tim Hortons has new French Vanilla Cappuccino Supreme, Sausage BELT… Strengthen reputation as an innovator Introduce a really new product - not just an extension of an existing product Apple- introduced iPhones
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It is performed before actual design starts . It is based on the information collected about the customers requirements and the level of competition . Its objective should be - to satisfy as many functions as possible and keep product cost as low as possible It is a trade-off between product functionality and product cost. It
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This note was uploaded on 02/01/2012 for the course IAF IAF716 taught by Professor Tba during the Spring '11 term at Seneca.

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IAF 716 Production Planning -...

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