Quiz #3 - Brand Names (3)

Quiz #3 - Brand Names (3) - Put yourself in a position of...

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HA 4144 QUIZ # 3 [ Open Book ] Date: 1/26/12 Name: __________________________ Brand Names Name three (3) brands, other than those discussed today, that can be credited with the criteria discussed: different memorable have some relationship to the product, even if obscure multi-layered, reflecting an interesting back story.
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Unformatted text preview: Put yourself in a position of evaluating the brand name as though it is really a new brand that you haven’t heard before. Don’t let familiarity seduce your choices. Defend the names chosen as to how they meet all or most of the above criteria. E-mail responses to JHQ3 and cbw54 by Friday, 1/27/12...
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