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Unformatted text preview: Put yourself in a position of evaluating the brand name as though it is really a new brand that you haven’t heard before. Don’t let familiarity seduce your choices. Defend the names chosen as to how they meet all or most of the above criteria. E-mail responses to JHQ3 and cbw54 by Friday, 1/27/12...
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This note was uploaded on 02/01/2012 for the course PSYCH 209 taught by Professor Goldstein during the Spring '11 term at Cornell University (Engineering School).
- Spring '11