Daniel University report

Daniel University report - Yoon, Daniel Professor Daniel...

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Yoon, Daniel Professor Daniel Assignment 3: Research Report 11/19/10 dgyoon92@gmail.com Daniel University Of New Jersey To: President Daniel From: Assistant Daniel Yoon Subject: Proposed company to add to internship program Date: November 19 th , 2010 Hewlett-Packard Corporation (HP) is a suitable candidate to draw an internship program from, for the Daniel University School of Business. In spite of a recent ethical scandal, HP remains a stable company with a strong company image, has faired well despite the 2007 recession, and provides a quality business structure that would be beneficial for the students of the Daniel University School of Business. Overcoming Recent Scandal to Maintain Strong Company Image Despite a recent scandal, HP was able to overcome controversy and recover its company reputation, thus showing the company’s strong public image. On August 6 th 2010, HP CEO Mark Hurd was forced to resign after being accused of a sex scandal involving sexual harassment charges (while no evidence of sexual misconduct was found). HP reacted quickly by replacing the former CEO with Cathie Lesjak who acted as an interim CEO until Leo Apotheker assumed the role of CEO and President of HP. The decision to hire a new CEO from an outside company
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was part of strategic planning in order to preserve the company’s image and suggest new company leadership that would implement stronger ethical conduct within the company. The effects of new leadership were shown when HP was named one of the World’s Most Ethical Companies by Ethisphere Institute . Furthermore despite the scandal and allegations, Fortune
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This note was uploaded on 01/31/2012 for the course EXPOSITORY 101 taught by Professor Mr during the Spring '06 term at Rutgers.

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Daniel University report - Yoon, Daniel Professor Daniel...

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