10:13:10 - for product improvements Ads Banner ads:...

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
Intro to Business 14/10/2010 19:32:00 Web has four main functions: e-business, entertainment, information, and  communication. Communication is Web’s most popular function. Firms use e-mail to communicate with customers, suppliers, and other  partners. Online Communities Internet forums, newsgroups, electronic bulletin boards,  and Web communities that appeal to people who share common interests.  Over communication has lead to Spam which is junk e-mail Blog-short for web log, an online journal written by a blogger May incorporate wikis, a webpage that anyone can edit Some incorporate podcasts, video and audio recordings. Feedburner services  more than 200,000 podcasts Corporate blogs can help build brand trust o Example: apples ilounge builds the ipod brand and gives apple ideas 
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 2
Background image of page 3
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: for product improvements Ads Banner ads: messages placed on frequently visited websites Pop-up ads: ads that appear in separate windows Pre-roll video ads: advertisements that roll as soon as a pages is loaded Search marketing companies pay for top visibility in search results Global environment of e-business Future growth of many companies is linked to a global strategy that incorporates e-business US leads world in internet users but ranks only 5 th in internet penetration E-bay may dominate most markets, but Chinese company alibaba.com has 83% of the auction business in china Three of four web pages are written in English E-business can heighten competition 14/10/2010 19:32:00 14/10/2010 19:32:00...
View Full Document

Page1 / 3

10:13:10 - for product improvements Ads Banner ads:...

This preview shows document pages 1 - 3. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online