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Unformatted text preview: for product improvements ← Ads • Banner ads: messages placed on frequently visited websites • Pop-up ads: ads that appear in separate windows • Pre-roll video ads: advertisements that roll as soon as a pages is loaded • Search marketing companies pay for top visibility in search results ← Global environment of e-business • Future growth of many companies is linked to a global strategy that incorporates e-business • US leads world in internet users but ranks only 5 th in internet penetration • E-bay may dominate most markets, but Chinese company alibaba.com has 83% of the auction business in china • Three of four web pages are written in English • E-business can heighten competition ← ← ← 14/10/2010 19:32:00 ← 14/10/2010 19:32:00 ←...
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- Spring '06
- Advertising, World Wide Web, electronic bulletin boards