11:18:10 - Intro to Business Chapter 12 Logos 18/11/2010...

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Intro to Business 18/11/2010 17:44:00 Chapter 12 Logos Marketing – set of processes for creating communicating and delivering value to  customers and for managing customer relationships in ways that benefit the  organization and its stakeholders Best marketers create a link in consumers minds between the new need and  the fulfillment of that need by the product Exchange process – activity in which two or more parties give something of value  to each other Utility – want-satisfying power of a good or service Create time utility by making a good or service available when customers want to  purchase it Create place utility by making a product available in a location convienent for  customers Create ownership utility through an orderly transfer of goods and services form  the seller to the buyer Marketing concept company wide consumer orientation to promote long run 
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This note was uploaded on 01/31/2012 for the course EXPOSITORY 101 taught by Professor Mr during the Spring '06 term at Rutgers.

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11:18:10 - Intro to Business Chapter 12 Logos 18/11/2010...

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