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Unformatted text preview: Intro to Business 30/11/2010 17:38:00 ← Retailers ← ← Intensive distribution • Firms product in nearly every available outlet ← Selective distribution • Limited number of retailers to distribute its product lines ← Exclusive distribution • Limits market to exclusive dealers to promote value and exclusiveness ← ← Supply chain • Complete sequence of suppliers that contribute to creating a good or service and delivering goods ← Customer service standards • Measure the quality of service a firm provides for its customers ← Warranties • Are a firms promise to repair a defective product, refund money paid, or replace a product if it proves unsatisfactory. ← ← Promotion • Is the function of informing persuading and influencing a purchase decision ← Integrated marketing communications (IMC) • Is the coordination of all promotional ← Promotional mix ← ← Personal selling ← ← Promotional planning ←...
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This note was uploaded on 01/31/2012 for the course EXPOSITORY 101 taught by Professor Mr during the Spring '06 term at Rutgers.
- Spring '06