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Unformatted text preview: Intro to Business 30/11/2010 17:38:00 Retailers Intensive distribution Firms product in nearly every available outlet Selective distribution Limited number of retailers to distribute its product lines Exclusive distribution Limits market to exclusive dealers to promote value and exclusiveness Supply chain Complete sequence of suppliers that contribute to creating a good or service and delivering goods Customer service standards Measure the quality of service a firm provides for its customers Warranties Are a firms promise to repair a defective product, refund money paid, or replace a product if it proves unsatisfactory. Promotion Is the function of informing persuading and influencing a purchase decision Integrated marketing communications (IMC) Is the coordination of all promotional Promotional mix Personal selling Promotional planning...
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- Spring '06