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Unformatted text preview: Marketing Relationship CHAPTER 2 Business ethics and Social responsibility Tech, ethical issues Whistle blowers CHAPTER 3 Economic challenges facing contemporary business Macroeconomics Supply and demand Pure competition Monopoly Barriers to entry Som CHAPTER 4 Competing in World Markets Absolute advantage Deficit/surplus Exchange rate Social. Cultural barriers Trade restrictions CHAPTER 5 &6 Options for Organizing a small and large businesses and Entrepreneurship Small business and women Outsourcing SBA Franchise Sole proprietor CHAPTER 7 E-Business: Doing business online Secure sockets layer E-commerce Pop-up ads Federal laws CHAPTER 8 Management Leadership, and the Internal Organization Top/middle/supervisory management Human skills Vision Contingency planning Mission statement...
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- Spring '06